We have some news we're genuinely proud to share.
Tollers has been selected as a winner of Small Business Sunday, the weekly competition run by entrepreneur and retail veteran Theo Paphitis. Each Sunday, Theo invites small businesses to pitch their story directly to him. Every Monday evening, he picks six winners and shares them with his community.
We are one of them.
What is Small Business Sunday?
Small Business Sunday, known as #SBS, is one of the leading small business networks in the UK. It was started by Theo Paphitis over 15 years ago as a way of shining a light on independent businesses and giving them a platform to grow. Since then, it has welcomed over 4,500 members, spanning businesses of every kind, all committed to supporting one another.
Theo himself said it best: "I admire people who have passion and energy. If you cannot bore your friends to death about your own small business then something is seriously wrong."
We can relate to that.
What it means for Tollers
Tollers is a young brand. We launched less than a year ago, built around a simple idea: that parents deserve a better option when it comes to buying toys. No screens, no batteries, no compromise on quality or ethics. Just honest, well-made toys that last.
Being recognised by #SBS, and joining a community of over 4,500 businesses who share a commitment to doing things properly, is a meaningful milestone for us.
Simon Childs, Founder of Tollers, said:
"Winning #SBS is something I'm really proud of. Theo Paphitis has spent his career championing the kinds of businesses that don't always get the recognition they deserve, and being welcomed into that community means a lot. We're a small brand with a clear purpose. Knowing that purpose resonates, and that we now have the backing of a network like this, gives us real momentum."
What comes next
We're not standing still. The #SBS network is exactly the kind of community Tollers belongs in: independent, purposeful, and built on genuine belief in what small businesses can do.
If you're reading this as a fellow #SBS member, we'd love to connect. And if you're a parent looking for toys that deserve a place in your home, you're in the right place.
Browse the Tollers collection at tollerstoys.com.
Because our kids deserve better.
